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|Posted on March 22, 2017 at 12:20 AM|
KWIS Employee Social Media Policy
This policy governs the publication of and commentary on social media by employees of KWIS Radio Station. For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation to: blogs, wiki's, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube (or other sites associated with KWIS) and KWIS’ Website. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, email, and the internet for employees under the Coeur d’Alene Tribal Policies and Procedures.
KWIS values the benefits of social media to build meaningful relationships with its members, station volunteers, partners, stakeholders and the general public. It encourages members and programmers to actively participate in social media and to use it for the general benefit of KWIS. Only KWIS employees are free to publish or comment via social media under KWIS’s established sites in accordance with this policy. KWIS employees shall follow this policy that outlines these types of social media interactions on KWIS designated accounts. Publication and commentary on social media carries similar obligations to any other kind of broadcasting publication or commentary. Use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of KWIS when you are posting from personal accounts. Keep in mind that as a KWIS employee, you are seen as a direct representative of the Station by our listeners and the local community, and even posts made after business hours, on your own personal account, reflect on KWIS and apply to this policy.
Social media accounts
No employees should appear to represent KWIS without explicit written permission in advance. When in doubt upon posting information on-line, ask for assistance from the Station Manager. Un-approved accounts or individuals violating this agreement may be asked to delete the account, and/or face further disciplinary action from KWIS.
Respect your audience, the Association, and your coworkers
All uses of social media must follow the same ethical standards that KWIS employees must otherwise follow. The public in general, and KWIS's employees reflect a diverse set of customs, values, and points of view. Do not say anything that contradicts KWIS or the Coeur d’Alene Tribe’s official policies and procedures. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory. Discussion of controversial topics may be completed, if the content and manner completed follows the stations broadcasting guidelines and mandate under KWIS Regulations.
Respect of the KWIS Employee Social Media Policy is mandatory
In addition, the following guidelines must be followed when using social media as a KWIS employee:
• When posting on the KWIS’s social media sites as well as your personal social media sites, a consistent voice must be maintained – one that complies with KWIS’s ethical standards, and represents the Coeur d’Alene Tribe and community radio sector’s unique and diverse character.
• All social media activity must be respectful of all individuals and communities with whom KWIS interacts on social media platforms.
• All social media activity must be polite and respectful of other people's opinions, even in times of online debate.
• All social media activity must not disclose other people’s personal information within social media platforms without their explicit permission.
• All social media activity must not disclose confidential KWIS information, for example financial details, business plans, imminent departure of key people, etc.
• All social media users must not post material that is obscene, defamatory, threatening, harassing, discriminatory or hateful to another person or entity, including KWIS, its employees, volunteers, competitors and/or other business related individuals or organizations.
• Professionalism and quality control must be maintained in KWIS’s online communications platform. This includes ensuring the use of proper grammar, syntax, and style in every social media post and on the website.
• All online content users must be mindful of the importance of not damaging KWIS’s reputation and/or bringing KWIS into disrepute.
• All social media users deemed to have breached the guidelines above may face disciplinary action, subject to the discretion of the Station Manager.
Privacy & Copyright Laws
It is not okay to publish confidential information. Confidential information includes things such as unpublished details about our organization, details of current projects, future unreleased events or plans, financial information, research, and personal membership information.
It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including KWIS's own copyrights and brands. You should never quote more than short excerpts of someone else's work, and always attribute such work to the original author/source. It is good general practice to link to others' work rather than reproduce it.
Any pictures must respect the ownership and broadcast copyright policy. As such, no people's images, brands or logo’s must be displayed without written consent. Any photographs, live video feeds, and video recording pertaining to volunteers, employees and the public must be given permission prior to posting for public viewing and must not identify the individual or disclose personal information.
It is not ok to use KWIS or its social media platforms as a place for personal business or personal gain (i.e. spamming its members, using the KWIS name or station resources for personal gain). When material is posted on KWIS’ associated media sources that does not follow KWIS's Social Media Policy, that material may be removed and the individual informed with the reason it was removed.
Each employee is responsible to:
• Read and ensure understanding of the Social Media Policy.
• Consult with other KWIS employees about the application of the Social Media Policies.
• Report any issues to the appropriate personnel
Protect KWIS members, business partners and volunteers
Business partners, employees or volunteers should not be cited or obviously referenced without their approval. Never identify an individual, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use nonidentifying pseudonyms for a customer (e.g., “Radio station goes green” so long as the information provided does not violate any privacy agreements that may be in place with the member. Social media is not the place to "conduct business" with a potential business partner. If presented with this situation, ask for their contact information to continue the business conversation via email or telephone.
If you see misrepresentations made about KWIS in the media, you may point that out and report any incidents to the Station Manager. Spirited debates are appreciated and encouraged under our mandate; however, any comments that contradict this and other KWIS policy must be addressed immediately. As a result, a statement similar to “Thank you to all involved in this discussion, it is great to see spirited free-speech on this platform, however we ask that you be mindful of our Social Media policy, available here.
Be the first to respond to your own mistakes
If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly by forwarding the issue to the Station Manager to review, document, and make sure the proper recourse has been taken.
Think about consequences
For example, consider what might happen if a KWIS employee is in a meeting with a partner or prospect, and someone on the partners’ side pulls out a print-out of your facebook page and says "This person at KWIS says that product sucks." ANY defamatory post(s) against a partner or prospect, or their employees, will be grounds for immediate action to be taken. Being that we are part of a small community, any business including the Coeur d’Alene Tribe and its entities are ALL considered prospects. Once again, it's all about judgement: using your communication to trash or embarrass KWIS, our employees, volunteers, or associates/affiliations, is dangerous and ill-advised and will face disciplinary action, subject to the discretion of the Station Manager.
Policy changes and availability
Changes to this policy may be made by approval of the Station Manager. This is made available to the public via the website and maintained by KWIS.
Policy violations will be subject to disciplinary action, up to and including termination for cause under additional and related KWIS policy. Social media is designed to be fun, interactive and show the best of KWIS and its membership. It is not the intent of KWIS to police its social media accounts, so please, stay positive, humble and professional when utilizing the stations assets.
Social media tips
The following tips are not required or mandatory under the KWIS social media policy, but will contribute to successful use of social media by the organization. Note these will change over time and are only a guideline.
Recommendations to effectively promote across multiple social media platforms.
• Include links and handles in e-mail signatures;
• From time to time, mention additional platforms the show or station may be using (i.e “check out the
twitter page for more frequent updates”;);
• Ask for help from others to promote the show or station, for advice on topics of discussion and to
contribute directly on-air;
• Give permission to let others share your content.
Recommendations to increase effectiveness of communication on Facebook.
• Post in groups or on the wall of those with similar interests to the show.
• Keep content fresh and new, update material two to three times a week (but not more than twice a
• Use multimedia, such as photos and video, as it increases interaction on a post by upwards of 50
• Always include links in posts (if possible) to external material;
• Use humor (when appropriate), as it created entertainment value and enhances recollection.
Recommendations to increase effectiveness of communication on Twitter.
• When a post asks a question, it invokes a response which creates discussion;
• A carefully designed background for Twitter page that looks professional and represents the show or
station creates consistency in branding;
• Using #hashtags and providing links generate action by the reader to explore more in detail;
• Commenting on other posts or retweeting increases exposure, not only by those who the content is
passed on to, but it also can make the original poster of the message aware that you actively engaged
• By using a story in a post, it provides interest, education and a reason to come back to the platform;
• Using the “element of surprise” can grab interest from a reader, but the use of “shock” content could
turn people away from an account.